89% of U.S. millennials will shop at a mall this holiday source: ICSC.org

Publish Date: November 04, 2014

Topics: holidaymallsimon


Simon isn’t worried about losing shopper traffic to the Internet this holiday season, especially among the millennial age group. According to the landlord’s 2014 Holiday Shopping Behavior Survey of 1,048 holiday shoppers aged 18 and older, millennial consumers plan to do their holiday shopping at malls this year.

Eighty-nine percent of survey respondents between the ages of 18 and 33 who intend to buy one or more gifts say that they intend to shop at a mall this holiday season.  (In total, 83 percent of respondents across all ages said they plan to shop at the mall during the holidays.)

“As today’s technology-savvy millennials clearly know, there’s just no substitute for the inspiration and sense of discovery that malls provide,” said Mikael Thygesen, Chief Marketing Officer for Simon, in a press release.  “The wide variety of shopping options is a major mall attraction as they search for that perfect gift for family members, friends and co-workers.”

In addition to their plans to flock to the mall this holiday season in even greater numbers than their older counterparts, millennials are also much more likely than other age groups to agree that they “sometimes have a real sense of accomplishment after holiday shopping at the mall,” (80 percent of millennials, vs. 73 percent of seniors, 72 percent of Gen X, and 68 percent of Baby Boomers.  Part of that sense of accomplishment may come from the fact that 61 percent of millennials agree “the ability to get good deals on gifts” (significantly higher than any other generation) is an important mall benefit.

Another major factor driving millennials to the mall this holiday season:  81 percent of them (significantly higher than all other groups) agree that shopping at the mall helps avoid the risk of gifts not being delivered on time.

To read entire article at ICSC.org, CLICK HERE

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