Will Amazon Be The Future of Brick-and-Mortar Retail? (source: national real estate investor)

Microsoft. Samsung. Apple. Google. Amazon: These are the most prominent tech companies around. Do they also represent the future of brick-and-mortar retail?

As everyone looks at the phenomenal success of Apple’s retail stores to learn how to drive sales volume and build their brands, it’s not surprising that other large technology and consumer products companies are also considering dipping their toes in the same retail waters. Microsoft has opened stand-alone specialty stores as well as kiosks in shopping centers across the United States. Google has dabbled in pop-ups and Samsung has toyed with stand-alone stores in foreign markets.

But no doubt the biggest competitor on the horizon is e-commerce powerhouse Amazon. With nearly $75 billion in global revenues and still growing at a fast rate, Amazon is the most likely threat to one day surpass Walmart as the world’s largest retailer. And the company has gotten to where it is today with no physical stores. Until now.

Amazon’s announcement of opening up a store on 34th Street in New York City will be one of the most carefully watched stories in retail. The store is supposed to open in time for this year’s holiday season. To date, there are many more questions than answers. No word yet on the size of the store, or more importantly, its purpose. What will happen in an Amazon store?

Read story in entirety at NATIONAL REAL ESTATE INVESTOR


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