Dunkin’ Donuts reveals well-rounded growth plan

Doughnut giant Dunkin' Donuts revealed ambitious growth plans for the upcoming year.

2014 is set to be a huge year for Dunkin' Donuts, as the ubiquitous doughnut and coffee fast-food restaurant plans to open as many as 800 new locations. Its overall goal is to have 15,000 restaurants in the United States, which is nearly double the current number of locations.

Its sister location, ice cream store Baskin-Robbins, also is in on the massive expansion plan following a year in which there were 371 Dunkin' Donuts openings in the U.S. and 138 in foreign countries. Right now, there are 18,249 Dunkin Brands Group locations around the world, most of which are owned by franchisees, according to the Boston Globe.

The robust plan brewed by the chains means they will be looking for locations for new stores, whether through brand-new construction or existing buildings to be modified to follow their aesthetic standards.

"We are delighted with Dunkin' Donuts' accelerated growth across the US, which demonstrates ongoing strong demand for our brand, and we remain on track for a five percent net annual development rate for Dunkin' Donuts US," Dunkin' Brands chairman and chief executive Nigel Travis said in a statement. " … Additional good news is that in 2013 Baskin-Robbins, which has been experiencing strong growth internationally for many years, also had positive net development growth in the US, marking a major milestone in the turnaround of the brand domestically." 

Global growth
The announcement will particularly affect northern California, where the companies recently expanded franchise options. The whole state is now available for franchise development, according to the Globe. Dunkin' Donuts and Baskin-Robbins hope to eventually have 1,000 stores in California, and the corporation has plans to develop nearly 100 traditional restaurants in the state.

The chain will introduce its new loyalty program – DD Perks – later this month, a move that company officials hope will increase its competitiveness in the world's coffee industry, even with proverbial Goliath, Starbucks. Dunkin' Donuts and Baskin-Robbins were purchased in 2006 by a consortium of private equity firms for $2.43 billion to form Dunkin Brands Group. Since then, it has aimed to boost its presence around the globe. In 2013, it opened its first restaurants in the London metropolitan area and Ho Chi Minh City. It also is increasing international franchise recruitment efforts in Germany, Brazil, Scandinavia and Turkey.

Other existing global locations include:

  • United Arab Emirates
  • Peru
  • Oman
  • Puerto Rico
  • Russia
  • Colombia
  • Bulgaria
  • Lebanon
  • Indonesia
  • New Zealand
  • Bahamas
  • Korea
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