Chicago commercial firm posting massive gains since 2008

Jameson Real Estate has a strong grasp on the Chicago market.

Jameson Real Estate is reveling in its fifth year as a brokerage firm, but that's not the only reason the commercial real estate company is celebrating.

Comprised of Jameson Sotheby's International Realty and Jameson Commercial, the firm revealed that its sales volume has skyrocketed by 400 percent since its inception in 2008.

Jameson Real Estate is on pace to have a record-setting year, which would top its $1 billion in sales volume seen in 2012.

"Jameson's sales volume for 2013 is expected to exceed $1.3 billion," said Mike Sato, president at Jameson. "With 75 percent of our business in residential and 25 percent in commercial brokerage, our firm has a unique position in the Chicago market. We understand what's required to meet this current level of market growth and Jameson's increasing market share, but we don't want to just meet it, we want to exceed it. But if you don't give your agents the necessary tools, it's unsustainable."

Based in Chicago, Jameson Real Estate has brought in some of the area's premier residential and commercial agents in recent months. The company has also increased marketing staff and expanded its technology and infrastructure platforms.

The firm also launched a new marketing program in October to provide information to consumers based on neighborhood, demographics and sophistication.

"Because our agents live in the neighborhoods they serve, they truly know their clients' lifestyles, needs and goals," said Chris Feurer, the CEO at Jameson. "An off-the-shelf approach contradicts the Jameson philosophy which recognizes each client, and every transaction, as unique."

Strengths of the company
Jameson currently employs roughly 250 agents in the Chicagoland area, with 50 agents focusing on the downtown area and Lincoln Park neighborhood.

The company has tried to stay a step ahead of competition by utilizing technology and social media, but agents can also look to gain a competitive advantage by choosing from print and online advertising, direct mail campaigns and branded client gifts.

"For the more tech-savvy client, we've launched a social media program that delivers timely information to keep clients up-to-date on things that matter to them," Feurer added. "In addition to dedicating staff to support this program, we're also leveraging the best technology, allowing our agents to select what, when and how they share that information – with just one click."

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