Young people look for ratings before renting

Young renters prefer looking at apartment ratings before signing a lease.

A report from J Turner Research showed that social media may not be a good way for property management companies to attract younger renters and turn them into immediate tenants, as many in this group prefer to view apartment rating websites to help them decide.

Only 5 percent of Generation Y look to social media sites when looking for an apartment choice before making their decision, Multifamily Executive reported, citing the report. In contrast, nearly three-quarters of this group prefer to use a rating site to see what others think of the apartment.

"These kids now will look at your website and decide if they even want to show up [to look]," industry member Kerry Kirby, told the news source. "So you have to market from that standpoint of having a great website and a great public face on the Internet so there’s a reason for them to come."

Despite this, with nearly 90 percent of Generation Y equipped with a smartphone and a laptop, the report added that once these people move in, they will be more likely to look for items related to the apartment. This includes looking at the property management company's page, as well as local attractions.

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