Informational inquiries could soon become tenants

Inquiries about apartments could turn into leases.

A study from Marchex showed that commercial property managers who receive informational calls from consumers should do everything to take advantage of it, as these people may decide to be tenants in the very near future.

The study found that nearly half of calls to a property manager were specifically for rental unit inquiries. In addition, 25 percent of those who called about rental units were interested in discussing the company's lease or contract policies and information. Another quarter of those who called actually went as far as scheduling an appointment with the property manager to have a face-to-face meeting to see the property.

"The value of inbound calls to apartment managers cannot be overstated," said Rafael Jose, vice president of Marchex Call Analytics. "Callers inquiring about an apartment unit have an immediate need to fulfill and are highly decision-oriented."

Jose added that these managers should ensure that they have the infrastructure to not only take the calls, but also to help convert those callers into signing a lease with the company. This includes both having enough employees and technology to take care of this easily.

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