What to add to a management company’s mobile site

It is important to know a company's audience when making a website.

With so many American renters using mobile technology, it may be important for property management companies to take these platforms seriously and have a mobile access point for their renters. According to Multi-Housing News, rental expert Steve Taraborelli recently explained how commercial property managers can make their mobile site competitive.

Taraborelli, the vice president and director of sales and marketing for UDR, noted that while PCs were popular for years, more Americans are looking toward mobile phones and tablets to get their internet, the news source noted. This means that these mobile devices are becoming an important part of the market.

With this in mind, when making a mobile site, it is important to leave videos out of the equation, he said, according to the news source. This is because a phone likely won't stream video and display data well at the same time. In addition, it is important to be aware of the number of pixels on a site, as the person will need to scroll with their thumbs, which need about 72 pixels.

Finally, Taraborelli noted that it is important that before anything is done to a website, the property manager determines what their customers actually want, from property listings to online rent payments. Without doing this, the whole project could be a failure.

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